Wednesday, October 31, 2012

Wifezilla vs. 360º Vodka

When it comes to a low carber having an occasional adult beverage, you have to be very careful or you could accidentally end up drinking more carbs in 10 minutes than you normally eat in 2 days. The rules for alcohol labeling in general are a confusing mishmash and depend on whether you are selling, beer, wine or distilled alcohol. The government has even, at times, prevented companies from voluntarily labeling the carb content on their products.

While the federal authorities don't feel a need to help consumers make an informed choice when it comes to carbohydrate counts in distilled spirits, some companies have provided the carb content information when contacted by curious consumers. One of these companies was the makers of 360º Vodka. When low carber Ron Staats contacted them about the carb content of some of their flavored vodkas, he was told the carb content was zero. But that was several months ago and new flavors had been introduced so I decided to contact the company myself to see if the zero carb level still held true for new flavors such as Glazed Donut or my old favorite Double Chocolate Vodka.

This is the reply I just received via email today...

"Good Afternoon Ms. Duffy,

I am in receipt of your e-mail regarding our 360 Vodka.  Thank you for your inquiry.

Regulations for distilled spirits do not require this information.  The information you have requested is not available.

Thank you again for your inquiry and thank you for your patronage.


Denise Powell
McCormick Distilling"

Here was my response...

"While I know that carb counts are not required by law, I am very disappointed to know that you can't provide that information. Without that information I will no longer be able to drink any of your vodka products, nor recommend it to the readers of my low carb blog. I will also not be printing or sharing the list of recipes I have compiled featuring your vodka flavors.

I guess I will have to contact other spirit companies and see if i can get any of them to provide carbohydrate information. Because of my dietary requirements, unless your policy changes I will unfortunately have to pass on your products.

Linda Duffy"

Now I am not really expecting a reply, but I do think the only way the industry will change is if people take the time to let them know that without nutritional information, we will not be using their products. It's a shame I will have to stop buying 360º vodka as I was really enjoying their flavored vodkas. I just don't feel a need to worry about hidden sugars and starches. Sure, plain vodka is usually safe, but I will not support a company that doesn't feel the need to give relevant information to consumers just because the government doesn't make them.


Chris S said...

Ouch! Betches!

Eilish99 said...

Is their email addy on their website? Just might let them know how a future customer was lost...

Lydia D said...

haha Just because, I want to e-mail them now too!

MemoryKeeper said...

I don't even drink, and think the company needs a few hundred emails complaining. What kind of company sends that kind of response? So irresponsible.

Becky Downs said...

Hi Linda, I agree that their response was less than helpful or even responsible. However, I have received similar responses when I asked food industry companies about their phosphate content: the information is not required, so we don't keep track of it. Seems they could seek out the info if they really cared about their customers!
I also want to let you know how much I have enjoyed your recipe posts! Coconut sour cream will be a staple, and when I can do bread again (I am on a month cleanse), I want to try your almond bread crackers! At this point, I am gluten and corn free, dairy and soy free. When I started my first cleanse last summer, all I knew was that I was lactose intolerant and hypoglycemic. My life has changed dramatically! Thanks for your friendly blog and I hope you might try mine: Musings on Sanctuary. Some of my cleansing recipes just might work for your diabetic needs! Good luck!

Anonymous said...


I work for a distributor that sells 360 vodka. I am terribly sorry for the unsatisfactory response that you received regarding your inquiry into the carb count of 360 Flavored Vodkas. I've attached a link that should answer all of your Nutritional Queries!