Showing posts with label deceptive advertising. Show all posts
Showing posts with label deceptive advertising. Show all posts

Friday, April 4, 2008

Nutrisystem's Deceptive Advertising

I never understood the appeal of Nutrisystem. Paying way too much for processed food then still having to buy my own fresh fruits and vegetables never sounded like a good bargain. Their commercials, aside from being generally annoying, always show people with dramatic weight loss while flashing RESULTS NOT TYPICAL on each photo. A recent Nutrisystem campaign features shapely football commentator, Jillian Barberie, touting a 41 lb weight loss which she credits to Nutrisystem. Her before picture took me by surprise because I watch plenty of football and I never remembered seeing Jillian look that fat.

I have seen her commercial several times and something about that before picture bothered me. At first I just assumed it was because the dress she was wearing was really ugly. Someone as cute as her, no matter how fat, shouldn't wear something that shapeless and frumpy. But this morning, I happened to be walking right by the tv screen when the commercial played and got a REALLY good look at the before picture in the ugly brown dress. Then it hit me. The reason that dress looked like a shapeless tent is because it is a MATERNITY DRESS!

That's right folks. Jillian's BEFORE photo is a photo of her pregnant. According to internet reports, the 41 pounds she gained was BABY WEIGHT. If you check medical sites or have ever had a baby yourself, you would know that doctors recommend a healthy, normal weight woman gain between 25 and 37 pounds.

AmericanPregnancy.org provides a handy breakdown of where that gain comes from...
  • Baby = 7-8 pounds
  • Placenta = 1-2 pounds
  • Amniotic fluid = 2 pounds
  • Uterus = 2 pounds
  • Maternal breast tissue = 2 pounds
  • Maternal blood = 4 pounds
  • Fluids in maternal tissue = 4 pounds
  • Maternal fat and nutrient stores = 7 pounds
http://www.americanpregnancy.org/pregnancyhealth/eatingfortwo.html

So even with her gaining 4 pounds more than recommended, and her baby weighing closer to six pounds, seriously....how much of her weight loss is due to Nutrisystem? Apparently the secret to looking smoking hot after gaining 41 pounds is to be smoking hot in the first place and then give birth. Shame on Nutrisystem and shame on Jillian for misleading the public about her weight loss.